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Awareness & Trial

Service

Experiential

Brand

Dead Man’s Fingers

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The Brief

Awareness & Trial

Dead Man’s Fingers are on a mission to become the non-conformist Rum brand of choice. We were briefed to create an unforgettable brand experience to showcase the DMF unconventional personality and drive trial of the full range of flavoured Rums. The brand wanted to drive nationwide coverage of bars and companies with a particular focus on student audiences.

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The Activation

The “Hang Bar”

We took our branded truck and The Hang Bar Challenge on the road, partnering with bars nationwide. Participants went head-to-head, hanging for two minutes to beat the clock in an unconventional test of strength and endurance, creating lively competition in student bars.

Our team handed out samples to consumers, promoting the full Dead Man’s Fingers rum menu in each venue. It’s safe to say, the party kept going long after the challenge ended!

The Result
35
Days
25.5K
Samples
1.5K
Challenge Participants
92%
New Triallists