A Flavour for Everyone’ on the nationwide Kelly’s Grocery Tour
Service
Shopper Marketing
Brand
Kellys
Engage consumers to drive incremental spend
Bring the unique spirit of Cornwall and Kelly’s to shoppers
Froneri asked i2i Marketing Agency to provide an Kelly’s with an impactful food sampling experience at front of store, encouraging shoppers to stop and engage with the brand, building awareness and trial across the range of flavours.
“There’s a flavour for everyone”
Engaging experience which encouraged consumers to choose a flavour and make their own unique serve with a range of delicious toppings
We devised a tour visiting 48 grocery multiples nationwide with the tagline “There’s a flavour for everyone” the purpose was to encourage customers to customize their Kelly’s serve with an array of food sampling options with delicious toppings including chocolates, marshmallows, biscuits & sweets.
Consumers were then encouraged to photograph their serve & share across media channels utilising the tour #.
The tour encouraged immediate & upweighted purchases with a generous money off coupon & gift with purchase on offer.