Shoreditch Wine Bar Pop Up

To promote their sponsorship of London Wine Week, we were tasked with creating an immersive experience for wine lovers. The aim of the activation was to position Aldi as a high-quality wine retailer, showcasing their in-store wine selection to London’s wine enthusiasts through an integrated e-commerce platform.

Consumers were able to sample a range of 20 different award-winning wines, attend tutorials and speak to the Aldi wine expert throughout the 3 day pop up, as well ordering wines on line from iPads in the shop for delivery direct to their home.