An Extraordinary Aldi Christmas

The Brief

The Full Christmas Shop

How do you convince Christmas shoppers that Aldi is the destination to go to for a ‘full Christmas shop’ at a time when other food and drink retailers are all saying the same thing?

The Idea

Christmas is all about indulgence

Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.

We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.

Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.

The Result

100k

Samples

40k

Engagements

350k

Digital Reach