Drive sales of kitchen appliances & coffee machines
Service
Shopper Marketing
Brand
Kenwood De'Longhi
Kenwood De’Longhi Demonstration Programme
i2i were briefed to manage a demonstration team to drive sales of its extensive range of kitchen appliances and coffee machines. Support key retailers throughout the year
In the midst of a highly competitive marketing place this highlighted the importance of having a sales representative to offer quality in-store support.
Product demonstrations were required through an experienced team to share their wealth of knowledge and ensure the brand is continually front of mind.
The surge of the “Black Friday” retail phenomenon and the importance of Boxing Day and January sales also highlighted the need for brands to be as pro-active as possible against competitor’s live presence in store.
The Demonstration Team
Dedicated team of 110 highly-trained staff, working 3,000 store days in key retailers throughout the year
We recruited a dedicated team of 110 highly-trained staff, working 3,000 store days in retailers including John Lewis, DSG and independents.
Our staff offered consumers engaging and flavoursome product demos – preparing food from scratch and offering a freshly-prepared coffee sample.
Our staff enabled consumers to understand and experience Kenwood De’Longhi style, design, and functionality at a variety of levels – from the first-time buyer to the keen cook or coffee connoisseur.