NEW Flavour Launch
Service
Product Sampling
Brand
Rubicon
Summer is the most competitive season in soft drinks with crowded shelves and shoppers spoilt for choice. To launch two new Rubicon Spring flavours, Pineapple Passion and Mango, the brand needed to stand out and, just as importantly, get people tasting them.
Building on the Make An Unboring Choice campaign, our challenge was to bring that idea to life through a high volume sampling activation, getting cans into the hands of students and young professionals across England and Scotland at the moments they were most likely to reach for something refreshing.
Make The Unboring Choice
Our sampling team took to the streets to deliver the ultimate surprise and delight. A branded tuk tuk and bespoke pineapple bubble machine brought fun & theatre to students & commuters at high footfall city centre locations, offering FREE RIDES. It was all about creating a stand out experience that put Rubicon Spring flavours centre stage.
Full sized samples were served chilled alongside a money-off coupons to drive immediate path to purchase.