Supporting Dyson in Argos

Increase sales of newly released dynamic Dyson Vacuum in Argos stores throughout Easter Bank Holiday weekend across 50 key stores. The demonstrations were extremely well received by customers with 1 out of 4 who received a demonstration going on to purchase immediately, some customers were very impressed by the demonstration but wanted to go home & consider prior to purchasing or discuss with their significant other.

i2i recruited a team of knowledgeable demonstrators with a passion for technology to support across a range of stores nationwide.

The team received an in-depth training session at various sites across the UK before going into store to deliver exceptional sales results.