Product Launch
Service
Exhibitions & Trade Stands
Brand
Nestle Extreme
The Challenge
UK Launch
We were briefed to create a unique and memorable summer activation for the UK arrival of Extreme and their best-selling Caffe Mocha SKU
The Idea
Partnership with Roof Top Film Club
As part of an exclusive sponsorship campaign with Rooftop Cinema Club, we held a PR launch to engage influencers and the trade, 4 dedicated sampling events and branded 300 screening experiences throughout the summer.
The nights included free Mocha Martinis, bespoke mocha-themed nibbles from the chocolate cascade fountain and sampled free Extreme ice cream cones.
The Result
5K
Samples
40K
Admissions
600K
Digital Reach