The challenge for brands is what elevates a good campaign to a great campaign: how to make all these touchpoints feel connected, consistent, and compelling?

That’s where truly integrated shopper marketing comes in – and where i2i Marketing excels. With over 25 years in the field, we’ve built up a wealth of shopper marketing insights. And we know that effective shopper marketing isn’t just about the instore display or an online coupon. It’s about being the glue that binds it all together – agencies, retailers, logistics, and creative – so the shopper experiences one seamless brand story from start to finish.

Retailers are powerful partners, but they come with their own strict rules and priorities. They dictate where displays can go, what messaging is allowed, and when campaigns can run. For brands, navigating that landscape alone is daunting.

We’ve spent years building trusted relationships with major retailers. We understand their timelines, guidelines, and goals and we know how to fit brand activations seamlessly into their world. Successful shopper marketing tactics are about more than just meeting requirements; they’re about aligning with retailers’ own marketing strategies so campaigns land with maximum impact.

Most shopper marketing campaigns involve multiple agencies: the creative agency with the global brand vision, the digital agency driving awareness, the retailer’s own teams, and the shopper marketing specialists. It’s a lot of stakeholders – and a lot of room for things to get lost in translation.

That’s where i2i Marketing steps in. We are experts at bridging the gaps between agencies, ensuring that the big creative concept isn’t watered down by the time it reaches the instore activation. We make sure the shopper journey reflects the same story the consumer has already seen online or in an ad. 

To see this in action, take a look at our shopper marketing campaign for Highland Spring. By working closely with both the brand’s creative partners and the retailers themselves, we helped translate the brand’s story into a seamless consumer experience that reinforced Highland Spring’s values and provenance. The result was an activation that didn’t just move product – it deepened brand trust. 

When online and instore experiences don’t align, consumers notice. They see the cracks – a campaign that looks slick online but feels flat on the shelf, or an instore promotion that doesn’t match the ad they just saw. The effect is jarring, and it undermines trust.

Integrated shopper marketing eliminates those cracks. Every touchpoint – from ad to aisle – tells the same story, at the same time. The consumer doesn’t think about agencies or retailers; they just experience a fluid, memorable journey that nudges them naturally towards purchase.

Shopper marketing is far more than posters and promotions. It’s strategy, timing, compliance, logistics, and collaboration – with agencies, retailers, and brand teams all pulling together. At i2i, we connect all the dots to make sure our shopper marketing campaigns reach consumers in a way that feels seamless and integrated – and moves them towards conversion.

Contact us to discuss your next shopper marketing campaign.